It may be tough for small businesses to stand out with how easy it is to find something that’s being sold by a big corporation. Fortunately, search engines such as Google are leaning more and more towards localization. This is why it’s important for small businesses to know what’s the best way to achieve great search engine optimization DC.
How Local SEO Differs From SEO
Local SEO is the key to reaching the audiences in a specific area. According to research, people are more likely to invest their time, effort, and money when they know that what they are looking for is produced by a local entity. There’s still a level of trust when it comes to these types of businesses which is why most of the popular search engines direct you to local results.
1. Search engines prioritize local entities
When was the last time that you searched for restaurants? Did you notice that you didn’t need to type “near me”, yet you were still showed restaurants near your area?
With how sophisticated technology is today, even the simplest of phones has the capability of identifying where you are. This makes it easy for search engines such as Google and Bing to give you the best establishments that are within your area. Whether it’s a brick and mortar business or an online entity, you are probably going to get something that’s local to you.
2. Local SEO helps small businesses stand out
The world that we live today may seem like it’s dominated by franchises of global entities. This is not fully the case when it comes to search engines. As pointed out on number 1, you are going to get more exposure on search engines if they know that you’re near the area of the person that’s searching for something.
Since you know that the people that will find you are probably the people in your area, you will have a better idea of what your target audiences want and need. If you offer roofing services, you know what the most common roof types are and what the most common reasons are when it comes to broken roofs. Use this information to your advantage to stand out from the competition.
3. Your target audiences are more likely to engage
Since most of the people that are going to reach your website are probably within the area, they’re more likely to engage. This means that you could provide your contact details such as phone numbers. 61% of people are more likely to make a call if they’re truly interested in the services that you offer.
These leads are advantageous since you’re going to know the people within your area and know how to build rapport much better than someone who has a support hotline that routes to an offshore location. It’ll be much easier for you to earn trust which could net you a lot of positive reviews on your local pages.
Tessa Marketing + Technology does not do search engine optimization DC magic. We do it using proven techniques and strategies predicated on your goals. Contact us today and let’s talk about it.