As a real estate broker, one of the most important elements for your success is your ability to reach your customers. In years past, this meant print ads and billboards, and advertising in real estate publications. However, today, it means showcasing your listings on the Internet.
Studies have shown that up to 75% of those looking to buy a home begin their search for the perfect home online, making it imperative for realtors to list their properties on the Internet. However, having a basic website design isn’t going to cut it anymore. Successful realtors know that in order to sell a property, you have to use a real estate specific website design that offers interactive features to entice potential buyers to the site and hold their attention long enough to review the listings. For example, many realtors rely heavily on pictures to feature a property they have listed.
In addition, real estate specific websites offer additional features such as interactive contact pages that autofill property information into the form, links to additional resources such as for financing, insurance and other services and even online appointment scheduling. In essence, a real estate website should make looking for a new home as simple as possible.
Because there are many moving parts to a real estate website design, most of which are very code-intense, it is important for your real estate website to be created by a website design professional. This is the only way to ensure that your website will be able to provide the functionality it needs to in order to give your customers what they need to find their new home. Additionally, a professional website designer can ensure that your website finds it’s the way to the top of search engine results pages through a process known in the business as SEO or search engine optimization, when potential buyers Google available real estate in the areas you represent, which will put more qualified leads at your doorstep and increase your sales and commissions.
Selecting the right website design service will have a direct impact on the success of your website design. Because real estate websites require specific knowledge of both layout and coding, it is important to select a design company with experience creating websites for realtors. It is important to view the web designer’s portfolio to ensure that they can deliver the results you need.
Because your website is such a key component of your business and your marketing campaign, it is imperative that you spend the time and money to have a professional real estate website developed by a professional website design company. They will help you create your identity and increase your business by providing you with a website that is easily found by local homebuyers and those who are out of town. They will also create the type of website that will provide homebuyers with tools they need to find the perfect property to call home.
Are you a Realtor, looking for a professional website designer? Daniel writes on the relevance of selecting the right website design service for your needs and how you stand to benefit from it.